WhatsApp API cost calculator

Meta charges for every delivered message, and the price depends on the country of the customer who receives it. Marketing messages are the most expensive, Utility and Authentication cost much less, and from October 1, 2026 free-form replies within the 24-hour window (Service) are charged too, after 1,000 free per month per number. On top of that, the platform or provider you connect through charges its own fee.

Not entirely. Until September 30, 2026 replying within 24 hours was free. From October 1 Meta charges each Service message at the country’s Utility rate, but each WhatsApp Business number comes with 1,000 free Service messages per month. Those 1,000 do not roll over: what you do not use in the month is lost.

With the rates in effect from October 1, 2026, a Marketing message costs US$0.0125 in Colombia and US$0.0397 in Mexico (until September 30, Mexico was US$0.0305). A Utility message costs US$0.0008 in Colombia and US$0.0085 in Mexico. The rates for your country are in the calculator and in Meta's official files.

The list rate does: in the 47 markets of Meta’s rate card in effect from October 1, 2026, a Service message costs the same as a Utility or Authentication one. Your bill can still differ for three reasons: Service has 1,000 free messages a month per number and the others do not, Utility and Authentication have volume discounts and Service does not, and in 18 countries (none in Latin America) Authentication-International has a separate, higher price depending on where your company is located. Marketing is always more expensive than the three.

Yes, if it sends more than 1,000 replies a month per number. Each bubble the bot sends counts as one message: if a long answer goes out in three messages, that is three. Use the calculator with your conversations and the share of messages your bot sends to see what you would pay.

When a customer writes to you, a 24-hour window opens in which you can reply with free-form text, images or buttons, without a template. Those messages are Service. Outside the window, or if you are the one starting the conversation, you have to use a template approved by Meta, which is charged according to its category.

Multiply your conversations by the messages your company sends in each one, and subtract the templates you use to open the conversations you start. The customer’s messages are neither charged nor counted. The calculator does that math and shows how many fall within the 1,000 free.

If the customer writes from a click-to-WhatsApp ad and you reply within 24 hours, Meta opens a free entry point window of up to 7 days in which every message is free, templates included. It applies to ads and to customers on the WhatsApp mobile app. The ad itself is paid separately.

It is an estimate. Meta charges for messages actually delivered and by the category it assigns to each template, which can change. This calculator also leaves out local taxes, volume discounts on Utility and Authentication, and the Utility templates you send in the middle of a conversation.

Meta stops delivering Service messages once the 1,000 free ones of the month are used up and there is no payment method. Add a card to your Meta Business account before your bot passes that limit.

Manoflow charges a setup fee from US$4,000 and from US$0.19 per conversation. Meta’s rates are passed through at cost, with no markup, and they are what this page calculates.